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88.5 WFDD's Program Changes
In the last year, WFDD's overall audience has nearly doubled; however, some programs have seen a decline in listening. 88.5 WFDD has been carefully looking at audience ratings from Arbitron, which reveal that many listeners are simply turning off WFDD on Saturday afternoons and listening is spotty on Sunday afternoons.
Therefore WFDD is changing its programming schedule on Saturday and Sunday to better serve our audience. In addition, NPR has canceled Talk of the Nation and expanded Here & Now; WFDD will carry both hours of the newly expanded program. All of the changes take effect July 1, 2013. Check out the complete new program schedule in PDF here. Click here to read our Frequently Asked Questions.
Here's a snapshot of the changes:
Monday – Friday:
- Here & Now expands to two hours 12-2pm.
- On Point moves to 2pm
- Marketplace moves to 6pm
- BBC World Service News has been added at 6:30pm
- Performance Today & classical music have been added on Friday evening
- Radiolab @ 1pm
- Ted Radio Hour @ 2pm
- The Dinner Party Download @ 3pm
- Marketplace Money @ 4pm
- Jazz programming expands to begin at 8pm.
- Another chance to hear Wait Wait . . . Don’t Tell Me! @ 2pm
- Studio 360 @ 3pm
- Another chance to hear Triad Arts Weekend @ 4pm
- New music programming (American Routes & Sound Opinions) and jazz have been added/moved to Sunday evenings
In Short, the new schedule:
- Adds 6 more hours of classical music per week
- Adds 4 hours of news and entertainment programming on Saturday afternoon
- Adds an additional hour of Jazz programing on Saturday evening
- Allows listeners another opportunity to hear Triad Arts Weekend and Wait Wait . . . Don’t Tell Me! on Sunday afternoon
- Expands 10 & 2: The Community Review to seven days a week
We're excited to welcome these new programs to our lineup; we're sorry to see some other programs go, but the majority of listeners were not tuning in to those programs. WFDD realizes that some listeners may be disappointed that their favorite program is no longer carried on WFDD. Find links and information on other ways to hear those shows in the FAQs below.
You can find descriptions and links to the websites of new and ending programs in PDF here.
Questions or feedback about the changes?
- Email the station by clicking here
- Visit our blog and comment
- Call us at 336-758-8850 during normal business hours
WFDD is changing our programming July 1st to make the change at the same time NPR is expanding and canceling some weekday shows. We are making all the programming changes at one time to respect the listening habits of our audience and allow them to adjust to the new schedule.
How do you know what the WFDD audience wants?
WFDD subscribes to Arbitron ratings/data service, the company that measures radio listening by the audience. Arbitron data shows us what our audience is listening to and what they don’t listen to. In addition, during our recent pledge drive, we asked donors about their favorite programs and for any comments they might have about the station. Many donors asked for a change in weekend programming, specifically Saturday afternoons.
Who made this decision?
WFDD and its Community Advisory Board made this decision based on audience data from Arbitron, industry experts, and listener comments. WFDD responded to the liked/dislikes of the audience. In essence, the listeners made the decision by listening to what they like and turning WFDD off when they don’t like what they hear.
Is this change permanent?
WFDD does not make programming changes with levity; they are based on how the audience uses the station and their listening habits. WFDD always evaluates programming effectiveness and makes changes to the schedule when long-term trends necessitate a change.
What is the cost of this new programming compared to the programs being replaced?
Due to our affiliation with NPR, American Public Media, and other distributors, many of the new programs are free, or reduced in price. The net savings to WFDD by changing the schedule to one we believe will better serve our audience is $18,800.
I liked one of the old programs, where can I still hear it?
Many of the programs have their own web sites and offer a podcast or online streaming of the show:
- The People’s Pharmacy: Archived shows can be heard on the People’s Pharmacy website. The program can also be heard Tuesdays at 7pm on WSNC 90.5 in Winston-Salem. http://www.peoplespharmacy.com/
- The Thistle & Shamrock: Archived shows can be heard at the Thistle & Shamrock website: http://www.thistleradio.com/.
- The Splendid Table: Archived shows can be heard at The Splendid Table website: http://www.splendidtable.org/.
- Krista Tippett on Being: Archived shows can be heard at the On Being website: http://www.onbeing.org/
- Jazz After Hours: In North Carolina, Jazz After Hours can be heard on WNCU, the public radio station licensed to North Carolina Central University, which also offers online streaming. http://www.jazzafterhours.org/
- The Metropolitan Opera: The Metropolitan Opera will resume free live streams of Met performances, in high-quality sound on your computer or mobile device, in the 2013-14 season, beginning in September. Many Met performances are also available via the Met’s On Demand iPad app. In addition, some local theatres offer the Metropolitan Opera Live in HD. http://www.metoperafamily.org/stream.aspx
What shows are you adding?
WFDD will be adding the following programs: TED Radio Hour (based on the popular TED Talks series), The Dinner Party Download (described as a booster shot of news), Studio 360 (nationally-recognized arts show), American Routes (featuring a broad range of American music), Sound Opinions (smart and spirited discussions about a wide range of popular music), RadioLab (WFDD has been testing this show on Sunday evenings and will now move it to Saturday afternoons at 1pm). We are also moving some of the Friday evening shows to the weekend to provide another entire evening of classical music. The weekends feature more classical music in the early morning and late evening.
How did you decide on these shows?
The shows we are adding have proven to be popular with public radio listeners across the country. A careful determination of potential listening and cost for the program is determined to see what will work with the station’s schedule and budget. There are many great shows coming to public radio and these are some of the best.
What shows will no longer be heard?
The shows that will no longer be aired on WFDD are: Jazz After Hours, On Being, The People’s Pharmacy, The Splendid Table, Thistle & Shamrock and the Metropolitan Opera. All of these programs have been removed due to low audience listening and tune out when the program airs. The only exception is The People’s Pharmacy which has fluctuating and/or declining listening and is available on WSNC 90.5 FM on Tuesday evenings.