Carly Fiorina had a big moment in the spotlight earlier this week during the second Republican debate — and she seized it. But to gain ground in the crowded primary race, the former Hewlett Packard CEO will need to build her campaign and connect with the party's base.

In Greenville, S.C., she addressed the Heritage Action for America forum Friday, doubling down on her calls to end federal funding for Planned Parenthood.

"With record majorities in the House of Representatives, and with a majority in the U.S. Senate, if we do not have the courage to say, 'President Obama, if you're prepared to shut down the government to defend this kind of barbarity, have at it and explain it to the American people,' " she said, eliciting applause and at one point, a standing ovation by many in the crowd.

Fact checkers have pointed out that a sting video Fiorina refers to, produced by an anti-abortion-rights group, includes stock footage edited to suggest it was taken at Planned Parenthood.

Though she's embraced this issue that excites the GOP base, on the campaign trail she more often talks about the decades she spent in business. With increased attention comes increased scrutiny of that record. On Friday night, she addressed her tenure at Hewlett Packard, which included massive layoffs.

"It's very difficult, painful, to tell people that they don't have a job anymore," she said. "And yet sometimes that has to be done because, for heaven's sakes, sometimes a bureaucracy gets so bloated — we have one in Washington, D.C. — that really and truly, there are too many people working there and not adding enough value."

The fact that Fiorina comes from outside politics is attractive to Brian Bassett, of Greenville, but he understands that her business record could cause her problems.

"Carly's background is a little bit more troublesome," Bassett says. "I know that she had trouble at HP. A lot of people don't like her; a lot of people do. I think there's going be a lot of mud to sling, and I don't want to see it."

Bassett says he prefers another political outsider, retired neurosurgeon Ben Carson. His wife, Maria, also likes Carson, and she says she appreciates Fiorina's tough talk about defunding Planned Parenthood.

"She's very clear in her opinion of it, and I think that's excellent. She's not afraid of it," she says.

Maria Bassett also likes the way Fiorina talks about being the only woman in the Republican field.

"She's not playing the woman card. She is a woman, and she addresses that as necessary, but she's not using that to try to get voters. I think that's really important," she says. "It's one of the reasons I like her."

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Transcript

SCOTT SIMON, HOST:

This is WEEKEND EDITION from NPR News. I'm Scott Simon. Carly Fiorina seized the spotlight this week. The former Hewlett-Packard CEO stood out during her first appearance on the primetime debate stage. But to gain ground in a crowded Republican primary race, she'll need to build her campaign and connect it with party's base. Last night, she spoke to conservative activists in Greenville, S.C. NPR's Sarah McCammon was there.

SARAH MCCAMMON, BYLINE: One way Carly Fiorina has tried to win over the GOP base is by stressing her opposition to abortion and siding with congressional Republicans who are pushing to end federal funding for Planned Parenthood. If there was ever a friendlier audience for that message, it was the one she faced last night.

(SOUNDBITE OF ARCHIVED RECORDING)

CARLY FIORINA: If we will not fight for this, faced with proof positive of the butchery that is going on at Planned Parenthood, faced with...

MCCAMMON: Speaking to a packed arena at the Heritage Action for America forum, Fiorina doubled down on her criticism of the women's health provider, echoing themes from Wednesday's debate.

(SOUNDBITE OF ARCHIVED RECORDING)

FIORINA: If we do not have the courage to stand up and say, President Obama, if you're prepared to shut down the government to defend this kind of barbarity, have at it and explain it to the American people.

(CHEERING)

MCCAMMON: Fact checkers have pointed out that a sting video Fiorina refers to - produced by an anti-abortion rights group - includes stock footage edited to suggest it was taken at Planned Parenthood. Though she's embraced this issue, which excites the GOP base, on the campaign trail, she more often talks about the decades she spent in business. With increased attention comes increased scrutiny of that record. Last night, she addressed her tenure as CEO of Hewlett-Packard, which included massive layoffs.

(SOUNDBITE OF ARCHIVED RECORDING)

FIORINA: It's very difficult - painful - to tell people that they don't have a job anymore. And, yet, sometimes that has to be done because, for heaven's sakes, sometimes a bureaucracy gets so bloated - we have one in Washington, D.C. - that really and truly, they're too many people working there and not adding enough value.

(APPLAUSE)

MCCAMMON: The fact that Fiorina comes from outside politics is attractive to Brian Bassett (ph) of Greenville, but he understands that her business record could cause her problems.

BRIAN BASSETT: Carly's background is a little bit more troublesome. I know that she had trouble at HP. A lot of people don't like her. A lot of people do. I wasn't there. I lot of people weren't there. I think there's going to be a lot of lot of mud to sling, and I don't want to see it.

MCCAMMON: Bassett prefers another outsider, retired neurosurgeon, Ben Carson. His wife, Maria (ph), also likes Carson, and she appreciates Fiorina's tough talk about defunding Planned Parenthood.

MARIA BASSETT: She's very clear on her opinion of it, and I think that's excellent. She's not afraid of it.

MCCAMMON: Conservatives may like Fiorina, but she'll need more than that in this crowded primary. Cara Wheeldon (ph) and Dee Park (ph) of Pinehurst, N.C., came away from the evening happy but undecided.

CARA WHEELDON: We love being here. It was wonderful, really nice to...

DEE PARK: We love Carly, and we love Rubio, and we love Cruz, and - who else did we love?

WHEELDON: Oh, gosh.

PARK: Oh and we liked Ben Carson.

WHEELDON: Ben Carson.

PARK: Those four.

MCCAMMON: While Carly Fiorina stood out on the debate stage this week, she still has work to do to stand out in a field full of conservative candidates. Sarah McCammon, NPR News, Greenville, S.C. Transcript provided by NPR, Copyright NPR.

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