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 Your NPR News & Triad Arts Station
from Wake Forest University
FOR IMMEDIATE RELEASE
CONTACT:
Denise Franklin, General Manager
336-758-8849
franklid@wfu.edu
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88.5 WFDD Exceeds Goal; Raises a Record $191,000 during its Fall On Air Campaign

Winston-Salem, NC—88.5 WFDD, the Piedmont Triad’s NPR ® affiliate, which is licensed to Wake Forest University, exceeded its fall on air fundraising goal by $6,000, raising exactly $191,000 during this portion of its fundraising campaign. The station held its on air pledge drive from Wednesday, October 1 st, through Friday, October 10 th, and received pledges from more than 1,600 individuals.

Denise Franklin, general manager of WFDD, said, “We are overwhelmed by this outpouring of community support, and encouraged for our continued fundraising efforts this fiscal year. The record success of this pledge drive has demonstrated the value that our listening audience places on this local, public service radio station, particularly during times when staying abreast of the news is so important.”

Over one hundred volunteers, plus local businesses, restaurants, and arts and community organizations supported the station during its pledge drive. Membership coordinators commented that the pledge drives “really are a community effort.”

For fiscal year 2009, which runs from July 1st through June 3 th, the station is seeking a total of $646,015 in membership revenue, which accounts for approximately half of the station’s operating budget. The station’s fundraising campaigns comprise a direct mail portion in addition to the on air fundraising efforts. WFDD has around 100,000 listeners over 32 counties in the Piedmont Triad region; its membership roster includes roughly 6,000 individuals. The station membership department stated that on air fundraising efforts are the best way to reach listeners who are not yet contributors.

88.5 WFDD, the NPR ® News and Triad Arts Station broadcasting from Wake Forest University, is the only public radio station of its kind located in the Piedmont Triad. It broadcasts news, information, and public affairs programming covering the arts, people, and institutions in the area from both its Winston-Salem and Greensboro studios. The state’s charter NPR ® member, 88.5 WFDD is the longest continuously broadcasting public radio station in North Carolina. It is a member of the North Carolina Public Radio Association.

Participating Organizations

Volunteer Groups
Bell, Davis, & Pitt, Body Complete Therapeutic Massage, Bookmarks Festival of Books, The Children’s Museum of Winston-Salem, The Children’s Theatre of Winston-Salem, The Downtown Middle School, The Downtown Winston-Salem Partnership, Forsyth Audubon Society, The Garage, Habitat for Humanity of Forsyth County, John F. Blair, Publisher, Kilpatrick Stockton, Krispy Kreme, The Little Theatre of Winston-Salem, Old Salem Museums and Gardens, Reynolda House Museum of American Art, Second Harvest Food Bank of NWNC, Sixth Sense Health and Wellness Center, Spevco, Targacept, The UNCG Concert and Lecture Series, UNC School of the Arts, Wachovia, Visit Winston-Salem, Wake Radio, Womble, Carlyle, Sandridge and Rice, and Z. Smith Reynolds Library.

Food Donations
C & K Bagels, Caffe Prada, Christopher’s, Downtown Thai, Finnigan’s Wake, Gallins Foods, Krispy Kreme, The Old Fourth Street Filling Station, Panera Bread of the Triad, The Piedmont Club, Mary’s, Of Course!, Chef Don McMillan, The Mellow Mushroom, Salem Tavern, Simplyummy, 6th and Vine Wine Bar and Cafe, and Winkler Bakery.

Giveaway Donations
Aladdin Travel & Meeting Planners, CyberGear in Mount Airy, The Garage, The Downtown Winston-Salem Partnership, Flow Motors of Winston-Salem, John F. Blair, Publisher.
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#8850 • 1834 Wake Forest Rd. • Winston-Salem, NC  27109 • 336-758-8850 • www.wfdd.org