Downtown Greensboro Finally Has a Grocery Store

Downtown Greensboro finally has a grocery store.

Deep Roots Market held a soft opening for its new store Wednesday morning. The store has moved from its location on Spring Garden Street to a larger site located in the heart of the downtown Greensboro at 600 North Eugene Street.

Joel Landau, general manager of the grocery store, says many of his customers are excited about the new location.

“The downtown area hasn't had a grocery store for many years, so with our store  and some new residential developments recently, that combination is going to attract more people to the downtown area,” says Landau.

The co-op store originated in 1960's as a vegetarian buying club in a dormitory of Guilford College. In 1976 it became a cooperative, forming Deep Roots Market. Today, there are more than 2,000 community members who own the company. 

Landau says the new market carries more varieties of organic produce and fresh meat. It also has a deli and dine-in cafe.  He says many of the products come from the Piedmont Triad.

“Our focus is on natural foods. Unfortunately, a good bit of what you find in the conventional supermarkets has ingredients, additives, pesticides that can be harmful. We screen the food for you and we buy from local vendors as much as we can,” says Landau.

Deep Roots Market in Greensboro will hold an official ribbon-cutting on, April 19 at 10:30 a.m. The community is invited to a Grand Opening Celebration on Saturday, April 20 from 11 am to 4 p.m.