This year the government is focusing on reaching people in North Carolina's growing Hispanic communities who have been long uninsured or never insured.
Latinos accounted for just 11 percent of those who bought private policies during the initial sign-up period, which ended in March. So Spanish-speaking insurance agents in North Carolina are setting up tables and computers in Latino supermarkets to meet potential customers.
Insurance companies, government agencies and groups advocating the federal Affordable Care Act are focusing on signing up uninsured Hispanic families by visiting churches and supermarkets.
U.S. Health & Human Services Secretary Sylvia Burwell chatted with Hispanic bloggers and television interviewers on Univision and Telemundo.
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