Rebranding Effort Hopes to Spark More Interest in Greensboro Arts Community

The United Arts Council of Greater Greensboro has a new name.

The organization is now called ArtsGreensboro.

“ArtsGreensboro is much easier to remember, shorter and we think that will help us tremendously in marketing the arts not only to current users, but to potential future user. It will also broaden the scope of the arts in this community,” says Tom Philion, president and CEO of the arts council.

The new name was announced Wednesday during a press conference at the Proximity Hotel. More than 100 people attended the event.

ArtsGreensboro also has a new logo and website to go along with the name change.

Philion says the arts council is the largest source of dedicated funding for the arts community in Greensboro. The organization began as the Greensboro Community Arts Council in 1962.

A recent study by Americans for the Arts (2112) shows the arts and culture industry in Guilford County has an estimated annual economic impact of more than $118-million and generates more than $11-million in local and state tax revenues. The industry also supports more than 4,200 fulltime jobs.

Philion says this is a pivotal time for the arts community.

“Over the past few years, the non-profit organization has added programs to increase resources for the arts, including the 17 Days Arts and Culture Festival and Power2give.org. The change in brand is a culmination of that evolution and points in new directions in the future for ways to garner more resources to support the arts in Greensboro,” says Philion.

The arts council is currently working with community leaders to help raise $20-million for a new performing arts center in downtown Greensboro.

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