Science A/B Testing Goes Mainstream: Used By Stores, Campaigns, Even Schools 5:47am December 29, 2015 by Steve Henn Business Research News Share URL copied to clipboard! Copyright 2015 NPR. To see more, visit NPR. 300x250 Ad More Morning Edition Arts World News National Mohammad Rasoulof left Iran after making his most daring film National The man who helped roll back abortion rights now wants to 'crush liberal dominance' 300x250 Ad Support quality journalism, like the story above, with your gift right now. Donate