The Adult Diaper Market Is Growing Fast

Actress Lisa Rinna of "Days of Our Lives" and "Melrose Place" is among the celebrities who have modeled adult diapers.

The adult diaper market is booming. It could surpass the baby diaper market in the U.S. within a decade, according to Bloomberg. That's due in part to an aging population – but also thanks to new marketing and product design from companies like Proctor & Gamble and Kimberly-Clark. Here & Now’s Robin Young talks with Yuri Hermida of P&G.

Guest

  • Yuri Hermida, Proctor & Gamble’s vice president and general manager of baby and feminine care in North America.
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