Attention is a scarce resource. So are concentration and mental energy. But how do our brains decide which stimuli will attract these scarce resources? Enter cognitive economics. A new field in economics that borrows from neuroscience and psychology. Mathematician-turned-cognitive economist Leigh Caldwell joins to explain how it works.
Music by Drop Electric. Find us: Twitter/ Facebook.
Subscribe to our show on Apple Podcasts, PocketCasts and NPR One.
Copyright 2019 NPR. To see more, visit https://www.npr.org.![](https://www.google-analytics.com/__utm.gif?utmac=UA-5828686-4&utmdt=The+Economy+Inside+Your+Head&utme=8(APIKey)9(MDAxODcyMTgzMDEyMTgxMTY5NjYxN2I4OQ004))
![](https://www.google-analytics.com/__utm.gif?utmac=UA-5828686-4&utmdt=The+Economy+Inside+Your+Head&utme=8(APIKey)9(MDAxODcyMTgzMDEyMTgxMTY5NjYxN2I4OQ004))
300x250 Ad
300x250 Ad