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A Polystyrene box used for the transport of human organs.

A Polystyrene box used for the transport of human organs.

SOEREN STACHE/DPA /LANDOV

Changing behavior is hard. That's something that organ donor advocates know firsthand. When the state of Michigan found itself with the lowest donor rate in the country, something had to change.

The state tried putting up billboards. Tabling at community fairs. Nothing worked. Today on the show: The story of one woman who found a way by partnering with one of the more hated American institutions.

Music: Jon Lemmon's "Wonder."

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Copyright 2015 NPR. To see more, visit http://www.npr.org/.

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