While Force Friday was months ago, toys continue to fly off the shelves for “Star Wars: The Force Awakens,” which comes out this week. More than 70 companies are profiting from their Star Wars toy sales and business is good.
Here & Now‘s Eric Westervelt speaks with Juli Lennett, toy analyst for the NPD Group about merchandise sales surrounding the film.
Guest
- Juli Lennett, toy analyst for the NPD Group.
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