Books Arts Health & Safety How The 'Battling' Kellogg Brothers Revolutionized American Breakfast 2:07pm July 06, 2018 by Terry Gross food Books Arts & Life Author Interviews Health Your Health History Share URL copied to clipboard! Play Pause There was an error loading the media player. Copyright 2018 Fresh Air. To see more, visit Fresh Air. 300x250 Ad More Fresh Air Fresh Air Weekend: Comic Bill Burr; Simu Liu on 'Last Breath' Arts Comic Mo Amer draws on his Palestinian and Texan roots in his Netflix series 300x250 Ad Support quality journalism, like the story above, with your gift right now. Donate