National 'The Indicator': Praising a competitor might actually boost a brand's sales 5:00pm October 22, 2021 Business National Share URL copied to clipboard! Copyright 2021 NPR. To see more, visit https://www.npr.org. 300x250 Ad More All Things Considered Arts Professor says "Purple Rain" has a lot to teach us about America in the 80s Politics & Government Who will be Kamala Harris's running mate? 300x250 Ad Support quality journalism, like the story above, with your gift right now. Donate