In 'Soy Yo' Video, Bomba Estéreo Pays Tribute To 'What's Inside Of You'

Since the music video dropped last week for Bomba Estéreo's 2015 hit, "Soy Yo," the video has drawn attention — and plaudits — across the world. It's been called an ode to little brown girls everywhere. A swaggier Little Miss Sunshine. An empowerment anthem.

One half of the Colombian electro-cumbia group, instrumentalist Simon Mejia, talked with NPR's Rachel Martin about the song. Mejia, who records with vocalist Liliana Saumet, tells Martin about how the video came about, how they found their charismatic young actress — and how she came by those bomb dance moves.

"I don't know," Mejia says, "but surely she has a rhythm inside her."

Interview Highlights

On the video

It's a very beautiful piece with this Danish director [Torben Kjelstrup]. He came with this very, very special idea about this girl that goes to the parlor thing and does her hair and everything and goes into the street. And [she] is being free — and being free about what she feels she is about, her individuality.

On how they found Sarai Isaura Gonzalez, the 11-year-old actress in the video

It was a whole process that the film crew did. They did a very precise casting looking for this particular and special girl, and they came up with his girl. They showed us and we thought it was perfect because she represents a whole community. She can be from everywhere in Latin America from Mexico to even Argentina she could be anyone. It's perfect.

On the performance by Gonzalez, who is of both Peruvian and Costa Rican descent

She represents a whole community who are immigrants living in a foreign country, so she's representing what's happening in the world. We have lots of immigration issues in the states — that is, people coming from poorest countries to developed countries. This reflects a whole cultural and social situation.

For example, in Colombia, we were making this whole campaign around the song. We were having big issues in the schools around bullying; recently a small kid was gay, and he was having so much bullying in the school that he committed suicide.

So we're trying to empower people to feel that it doesn't matter if you're different or if you're from one country or the other or you're black or you're white or you're gay. What's important is what's inside of you, and you have to fight for that. I think the video brings this message along.

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