Texans Warn Amped Up Rhetoric Is Erasing Republicans' Progress With Latinos
Texas is one of 12 states voting on "Super Tuesday" next week, but Republicans there are a little nervous about this year's election.
Less than two years ago, Sen. John Cornyn, R-Texas, won 48 percent of the Hispanic vote during his re-election.
However, in an election season dominated by calls from GOP presidential candidates such as Donald Trump and Ted Cruz to build a wall with Mexico and deport every immigrant who's in the country illegally, some Texas Republicans fear years of outreach is being undone if either man becomes the party's nominee.
Both candidates were viewed negatively by a new Washington Post/Univision poll of Hispanic voters. A whopping 80 percent of those polled viewed Trump unfavorably, while 44 percent had a negative view of Cruz, who is of Cuban ancestry.
Republican operatives cite Cornyn's re-election, specifically, as proof conservatives can continue to win statewide elections in Texas. That's even as the Hispanic vote, which on a national level leans Democratic, keeps growing.
Outreach to Latinos was a big part of Cornyn's campaign, which is why strategists say he was able to win the Texas Latino vote in 2014. Campaign ads in multiple languages — including Spanish — blanketed the state. Republican operative Brendan Steinhauser, who helped Cornyn win that election, said the campaign also knocked on doors and held events in communities of color.
"If you show respect to people as an individuals and as a community — you show up, you break bread, you get coffee, and you show that you are listening to their concerns – you can still can have some disagreements on public policy and still end up winning those votes," he said.
Steinhauser is optimistic Republicans have a good future in Texas — even if they stand their ground on issues like immigration. He said the party doesn't need to waiver on issues such as amnesty for people living in the U.S. who entered the country illegally. The key, Steinhauser said, is making a case using a respectful tone.
However, Steinhauser and other Republicans here worry that's not happening in the current Republican presidential primary.
In a recent Fox News interview, Sen. Ted Cruz, R-Texas, told Bill O'Reilly all 12 million people who entered the country illegally should be deported.
"Listen we should enforce the law," Cruz said. How do we enforce the law? Yes we should deport them. We should build a wall. We should triple the border patrol."
Comments like these are why Miguel Martinez, a student at the University of Texas in Austin, said he plans to vote for a Democrat this year. He's a student at the University of Texas in Austin.
"I am an immigrant. I was born in Mexico and immigrated here," Martinez explains. "I have family who are immigrants who are still working on getting here."
"[Immigration] is being talked about on the Republican side but in just in a really ugly and evil manner that makes me feel like I don't belong here."
Artemio Muniz, a Republican strategist who's trying to win over Hispanic Texans, said hearing young Hispanic voters swear off the Republican party is one of his big worries.
He said Cruz and Trump could be doing lasting damage to the Texas Republican Party's brand.
"It's toxified it and it's going to be very hard, very difficult as a grassroots organizer to go into neighborhoods and try to convince the prototypical Hispanic voter to vote for the Republican party," Muniz said.
Even though reaching out to Latino voters in Texas worked in the party's favor just recently, Muniz said it's been hard to convince national campaigns to tone down the rhetoric.
"You have some people that still believe that the current climate is okay," he said. "They just sort of have 'head in the sand' mentality, where they campaign to the base where some candidates will say, 'Well, it's not my concern. We have to win the primary.'"
Steve Munisteri, a former Republican Party of Texas chair, said what happened in California in the 90s should be a cautionary tale.
The state had been friendly to the GOP until then Gov. Pete Wilson, a Republican, pushed an anti-immigrant ballot measure. Now, the state Republican party is a shadow of what it once was.
"It seems like they had a big slide in Hispanic voters over a fairly short period of time when governor Wilson was elected," he said.
Munisteri said even though Texas Latinos are more conservative than Latinos in California, the Republican Party's long-term health still depends on who ends up being the nominee.
He said if Republicans choose a candidate who doesn't make Hispanic voters feel welcome, then the party — even in Texas — will be in big trouble.
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Transcript
ROBERT SIEGEL, HOST:
Texas is one of 12 states voting on Super Tuesday next week. And republicans there are a little nervous. Less than two years ago, Republican Sen. John Cornyn won 48 percent of the Hispanic vote during his reelection. But in an election season dominated by calls to build a wall with Mexico and deport every immigrant who's in the country illegally, some fear that years of outreach is being undone. Ashley Lopez of member station KUT in Austin reports.
ASHLEY LOPEZ, BYLINE: Republican operatives used Cornyn's election as proof conservatives can continue to win statewide elections in Texas. That's even as the Hispanic vote, which, on a national level, leans Democratic, keeps growing. Outreach to Latinos was a big part of his campaign.
(SOUNDBITE OF ARCHIVED RECORDING)
UNIDENTIFIED WOMAN: (Speaking Spanish).
LOPEZ: That's Cornyn's daughter introducing her father in Spanish in an ad that ran all over the state. Republican operative Brendan Steinhauser helped Cornyn with that election.
BRENDAN STEINHAUSER: If you show respect to people as individuals and as a community - you show up, you break bread, you get coffee and you show that you're listening to their concerns, you can still have some disagreements on public policy and still end up winning those votes.
LOPEZ: Steinhauser is optimistic Republicans have a good future in Texas, even if they stand their ground on issues like immigration. The key, he says, is using a respectful tone. But Steinhauser and other Republicans here worry that's not happening in the Republican presidential primary. In a recent Fox News interview, Texas Sen. Ted Cruz said all 12 million people who entered the country illegally should be deported.
(SOUNDBITE OF ARCHIVED RECORDING)
TED CRUZ: Listen, we should enforce the law. How do we enforce the law? Yes, we should deport. We should build a wall. We should triple the border patrol.
LOPEZ: Comments like these are why Miguel Martinez plans to vote for a Democrat this year. He's a student at the University of Texas in Austin.
MIGUEL MARTINEZ: I'm an immigrant. I was born in Mexico and immigrated here. I have family that are immigrants who are still working on getting here. That's one of my biggest issues because it affects me, you know, personally. It is being talked about on the Republican side, but it's just in a really ugly and, like, evil manner that really makes me feel like I don't belong here.
LOPEZ: Artemio Muniz is a Republican strategist who's trying to win over Hispanic Texans. Muniz says Cruz and Trump could be doing lasting damage to the Texas Republican Party's brand.
ARTEMIO MUNIZ: It's toxified it, and it's going to be very hard, very difficult as a grassroots organizer to go into neighborhoods and try to convince the prototypical Hispanic voter to vote for the Republican Party.
LOPEZ: Even though reaching out to Latino voters in Texas has worked, Muniz says it's been hard to convince national campaigns to tone down the rhetoric.
MUNIZ: You have some people that still believe that the current climate is OK. It's a sort of, you know, head-in-the-sand mentality where it's campaign-based, where some candidates will say, well, it's not my concern; we have to win the primary.
LOPEZ: Steve Munisteri is a former state party chair who says what happened in California in the '90s should be a cautionary tale. This day had been friendly to the GOP until then-Gov. Pete Wilson, a Republican, pushed an anti-immigrant ballot measure. Now, the state Republican Party is a shadow of what it once was.
STEVE MUNISTERI: It seems like they had a big slide among Hispanic voters over a fairly short period of time when Gov. Wilson was elected.
LOPEZ: Munisteri says Texas Latinos are more conservative than in California, but the Republican Party's long-term health depends on who ends up becoming the nominee. He says if Republicans choose a candidate who doesn't make Hispanic voters feel welcome, then the party, even in Texas, will be in big trouble. For NPR News, I'm Ashley Lopez in Austin. Transcript provided by NPR, Copyright NPR.
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