Truliant secures naming rights for Winston Tower

A longtime Winston-Salem business is approaching a landmark anniversary by putting its name on a landmark building.

Truliant Federal Credit Union has paid for naming rights on Winston Tower, one of Winston-Salem's signature skyscrapers. The terms of the deal were not disclosed. 

Company officials say the name and sunburst logo will go up over the next few months, just as the company celebrates its 70th anniversary. Truliant launched in Winston-Salem in 1952.

The credit union will take a floor of the building and is working on plans for how that space will be used. It did not purchase the skyscraper, and Truliant does not plan to put a branch there.

Winston Tower opened in 1966 and for decades served as the headquarters for Wachovia Bank. 

The 30-story rectangular International Style building stands in sharp contrast to the Art Deco design of the former Reynolds Tobacco headquarters across the street.

It's been listed on the National Register of Historic Places as the Wachovia Building since 2001.