If a company makes a false claim in an advertisement, the government has the power to hold that company accountable and not allow consumers to be fleeced.
That's because the Federal Trade Commission regulates truth in advertising.
"When consumers see or hear an advertisement, whether it's on the Internet, radio or television, or anywhere else, federal law says that ad must be truthful, not misleading, and, when appropriate, backed by scientific evidence," the FTC boasts. "The FTC enforces these truth-in-advertising laws, and it applies the same standards no matter where an ad appears — in newspapers and magazines, online, in the mail, or on billboards or buses."
But that's not the case for what we hear on cable news or read on social media (or political ads for that matter). And that was put into stark relief last week when Fox News' Tucker Carlson tried to rewrite history on the Jan. 6, 2021 attack on the Capitol.
Rioters, inspired by former President Donald Trump's lies about the 2020 presidential election that he lost, stormed the Capitol in hopes of trying to stop the ceremonial certification of Joe Biden's win.
Since then, more than 1,000 people have been arrested and are facing charges. More than 500 have been convicted so far for their roles that day.
And yet, after House Speaker Kevin McCarthy gave over a virtual pallet of video footage from that day — as part of a deal he struck with members on the right flank of the party to get himself elected speaker — Carlson went on air showing benign images from that day.
"The crowd was enormous," Carlson said. "A small percentage of them were hooligans. They committed vandalism. You've seen their pictures again and again. But the overwhelming majority weren't. They were peaceful, they were orderly and meek. These were not insurrectionists. They were sightseers."
That's severely lacking context. Many people who participated were charged with everything from entering a restricted building or grounds and disorderly conduct to engaging in acts of physical violence, theft and assaulting or impeding law enforcement.
Five people died during or soon after the riot. It's estimated that more than $2.5 million worth of damage was done to the Capitol. And the FBI considers what happened that day an act of domestic terrorism.
Multiple Republican senators rebuked Carlson.
Sen. John Thune of South Dakota reaffirmed he considered what happened on Jan. 6 "an attack on the Capitol."
Sen. Kevin Cramer of North Dakota said, "To put it in the same category as a permitted peaceful protest is just a lie."
Sen. Thom Tillis of North Carolina was more blunt. "It's bulls***," he said.
Fox News did not respond to an email requesting comment.
So what can be done to police inaccurate reports on cable networks?
The answer is not much.
The Federal Communications Commission regulates the words that get said over the public's airwaves — and it prohibits "distortions" to be broadcast over them. According to the FCC:
The FCC prohibits broadcasting false information about a crime or a catastrophe if the broadcaster knows the information is false and will cause substantial 'public harm' if aired.
FCC rules specifically say that the "public harm must begin immediately, and cause direct and actual damage to property or to the health or safety of the general public, or diversion of law enforcement or other public health and safety authorities from their duties."
It adds:
The FCC is prohibited by law from engaging in censorship or infringing on First Amendment rights of the press. It is, however, illegal for broadcasters to intentionally distort the news, and the FCC may act on complaints if there is documented evidence of such behavior from persons with direct personal knowledge.
But cable is a different medium. The words and images that come via cable are not through public, broadcast airwaves, or what someone can get on a TV with an antenna.
The FCC's regulation only applies to licensed, local broadcast outlets that transmit through the airwaves. This is largely because of the way these regulations came to be. Because the first broadcast medium was radio and it was available to anyone at any time, public access signals are regulated.
"Unfortunately, the FCC does not have jurisdiction over cable networks," former FCC Chairman Tom Wheeler said. "In fact, it doesn't even have jurisdiction over networks like CBS and NBC who use the airwaves."
Put another way: The FCC regulates the local stations that carry your local news programs, which are affiliates of CBS, NBC, ABC and Fox. But there's essentially no regulation of what's said on cable networks like MSNBC, CNN or, you guessed it, Fox News.
Lawmakers struggle for an answer
The lack of any control over cable news, allowing episodes like what Carlson aired, is frustrating for many, including Democratic Sen. Ben Ray Luján of New Mexico. He chairs a key subcommittee with oversight over cable.
"There should be more tools out there to ensure that nonsense like this is not happening," Luján said. "And just as the affiliates on the broadcasting side have to get a license that would not allow this, why is it that folks on the other side within the same corporation are able to do it all while hurting the American people?"
Luján says he's exploring his options, including potentially holding hearings and seeing if there's more latitude that can be given to regulatory agencies.
But it's likely a stretch.
"The primary difficulty comes from our Constitution, specifically the First Amendment, which guarantees freedom of speech and press," said John Vile, a professor at Middle Tennessee State University, who co-edits the Encyclopedia of the First Amendment. "That has been interpreted particularly to mean that the government is not the arbiter of opinion. And any time the government has tried to arbitrate opinion, it ends up getting in trouble."
So if established regulatory structures can't do anything about cable, or opinions expressed on them, is there any way of holding it accountable?
"I think we're seeing in the Dominion [case] that there is recourse through the courts," Wheeler said. "But if your question is, is there recourse through government regulation? The answer is it's much more limited."
Wheeler is referring to a lawsuit from Dominion Voting Systems against Fox News. It revealed Fox News executives and hosts, including Carlson, knew what they were putting on the air were lies about the 2020 presidential election that they didn't believe.
But the Dominion case is a $1.6 billion defamation case. To win a lawsuit like that, a public person or company who feels they were harmed needs to show either knowledge of falsity or a "reckless disregard for truth," otherwise known as the "actual malice" standard.
It's an intentionally high bar that generally protects the ability to publish criticism — and the like — of public officials. (In some states, private citizens have a lower bar of needing to prove "simple negligence" to win compensatory damages.)
To bring a lawsuit in the first place, though, there needs to be a person or company that can show "standing," and that they were harmed in some way.
That makes it tougher to seek a remedy through the courts for something that's said on cable news that's a general lie or distortion.
The threat from social media and the Internet
When it comes to mis- and disinformation, though, the biggest perceived threat to truth has been from social media and the Internet. That's why Sens. Michael Bennet, D-Colo., and Peter Welch, D-Vt., have proposed a new federal watchdog, the Digital Platform Commission, to try and regulate truth online.
"I believe that we can't accept another 20 years in this country of digital platforms, transforming American life with absolutely no oversight or accountability to the American people," Bennet said, adding, "I'd like us to have an alternative to the social media algorithms that are making the angriest and most vitriolic content go viral, distorting our political conversation. I would say maybe even destroying our political conversation."
Conservatives have their own issues with social media platforms, believing they are unfairly targeted for their ideology. Trump was kicked off Twitter and Facebook after Jan. 6 for violating policies related to encouraging violence, and many conservatives, including many GOP members of Congress, have had their tweets flagged for spreading misinformation during the COVID-19 pandemic.
They see "free speech" as under attack.
"The Internet has democratized our political discourse," former FCC Chairman Ajit Pai argued in a 2017 speech. "It has invigorated political debate. And in my view, it can help sustain our shared cultural commitment to free expression."
Bennet says it's gone too far.
"I am a huge defender and believer in the First Amendment," he said. "I actually think that's one of the reasons why I care about this so much. You know, I think truth matters a lot. And on Jan. 6, I was imploring my colleagues on the floor to tell their political followers the truth. We now know that that truth was well known by my colleagues and by the so-called journalists at Fox News, who have withheld that truth from their own viewership for fear that they were going to lose that viewership."
The divide is clear, and there haven't been many Republicans to go along with the creation of a new regulatory agency for the digital age. There have been some bipartisan strides on regulating TikTok, for example, which both sides see as a data collection threat from China.
But without a bipartisan effort when it comes to information online, cable news and the Internet will remain a modern-day Wild West with no guard rails when it comes to truth and lies.
Transcript
SACHA PFEIFFER, HOST:
When companies make false claims in advertising, the government can sue. But when it comes to trying to regulate information and opinion, it's much more complicated. NPR senior political editor and correspondent Domenico Montanaro has been looking into the limits on protecting Americans from lies.
DOMENICO MONTANARO, BYLINE: Everyone saw what happened on January 6, 2021.
(SOUNDBITE OF RIOT)
MONTANARO: Rioters, inspired by former President Trump's lies about the 2020 presidential election that he lost, stormed the U.S. Capitol in hopes of trying to stop the ceremonial certification of Joe Biden's win. More than a thousand people are facing charges. More than 500 have been convicted so far for their roles that day. But that hasn't stopped the likes of Fox News' Tucker Carlson from trying to rewrite history, saying this in a recent episode about the majority there that day.
(SOUNDBITE OF TV SHOW, "TUCKER CARLSON TONIGHT")
TUCKER CARLSON: They were peaceful. They were orderly and meek. These were not insurrectionists. They were sightseers.
MONTANARO: Hardly sightseers. But let's let Republican senators react to that. John Thune of South Dakota.
(SOUNDBITE OF ARCHIVED RECORDING)
JOHN THUNE: It was an attack on the Capitol.
MONTANARO: Kevin Cramer of North Dakota.
(SOUNDBITE OF ARCHIVED RECORDING)
KEVIN CRAMER: To somehow put that in the same category as a, you know, permitted, peaceful protest is just a lie.
MONTANARO: Thom Tillis of North Carolina was more blunt.
(SOUNDBITE OF ARCHIVED RECORDING)
THOM TILLIS: I think it's bull****.
MONTANARO: So what can be done about it? The Federal Communications Commission regulates the words that get said over the airwaves. But...
TOM WHEELER: Unfortunately, the FCC does not have jurisdiction over cable networks.
MONTANARO: Former FCC Chairman Tom Wheeler.
WHEELER: In fact, it doesn't even have jurisdiction over networks like CBS and NBC who use the airwaves.
MONTANARO: The FCC only regulates licensed local broadcast outlets because they use the public's airwaves. Think of your local news programs which are affiliates of CBS, NBC, ABC and Fox. That does not include cable, so essentially, no regulation of MSNBC, CNN or Fox News. The lack of any control over cable news, allowing episodes like what Tucker Carlson aired, is frustrating for Democratic Senator Ben Ray Lujan of New Mexico. He chairs a key subcommittee with oversight over cable.
BEN RAY LUJAN: There should be more tools out there to ensure that nonsense like this is not happening. And just as the affiliates on the broadcasting side have to get a license that would not allow this, why is it that folks on the other side, within the same corporation, are able to do it all while hurting the American people?
MONTANARO: Lujan says he's exploring his options. He's looking at holding hearings and seeing if there's any more latitude that can be given to regulatory agencies. But it's likely a stretch.
JOHN VILE: The primary difficulty comes from our Constitution, specifically the First Amendment, which guarantees freedom of speech and press.
MONTANARO: John Vile is a professor at Middle Tennessee State University and co-edits the First Amendment Encyclopedia.
VILE: That has been interpreted particularly to mean that the government is not the arbiter of opinion. And any time the government has tried to arbitrate opinion, it ends up getting in trouble.
MONTANARO: So if established regulatory structures can't do anything about cable, is there any way of holding it accountable?
WHEELER: I think we're seeing in Dominion that there is recourse through the courts. But if your question is, is there recourse through government regulation, the answer is it's much more limited.
MONTANARO: Wheeler is referring to a lawsuit from Dominion Voting Systems against Fox News. It revealed Fox News executives and hosts, including Carlson, knew what they were putting on the air were lies about the 2020 presidential election that they didn't believe. When it comes to mis- and disinformation, though, the biggest threat has been from social media and the internet. That's why Senator Michael Bennet, a Democrat from Colorado, has proposed a new federal watchdog, the Digital Platform Commission, to try and regulate truth online.
MICHAEL BENNET: We can't accept another 20 years in this country of digital platforms transforming American life with absolutely no oversight or accountability to the American people.
MONTANARO: But there haven't been many Republicans willing to go along with it. And without a bipartisan effort, cable news and the internet will remain a modern-day Wild West of information with no guardrails when it comes to truth and lies.
PFEIFFER: Our colleague Domenico Montanaro is with us now. Good morning, Domenico.
MONTANARO: Hey, there.
PFEIFFER: You know, it is strange that there's this carve-out for cable, that government gets to regulate some broadcast outlets but not others. How did that happen, that cable isn't included?
MONTANARO: Yeah, I mean, it's really because of how these regulations came to be. I mean, the FCC was created in 1934, you know, to regulate wire or radio. When TV stations came along, the Supreme Court in 1969 established that the public has an interest over the public's airwaves, you know, and that allowed the FCC to institute at least some regulations over local TV stations. But, you know, the media landscape has evolved so much, and some regulations have been put in place for cable, but mostly, you know, to protect a customer's privacy and as it related to nondiscrimination policies in hiring, but not much about truth.
PFEIFFER: And you're right - a very quickly evolving media landscape. So there's this patchwork system, as you said, not many updates for a long time. You spoke with a couple senators for your story. Did you get the sense that there's any actual movement on Capitol Hill to do something about regulating cable or the internet?
MONTANARO: Well, I mean, you know, there's been some bipartisan action related to TikTok lately, but that's mostly because of the perceived threat from China and data collection, not really because of truth or lies. And it's, you know, pretty unlikely that anything tangible is going to get done in the near term related to that. You know, Republicans have their own grievances with social media companies, but they're very different than Democrats' ones. And, you know, they feel targeted, conservatives do, Trump and other influential conservatives. You know, they've been blocked from Twitter or Facebook for spreading misinformation about January 6 and the pandemic.
PFEIFFER: This country cherishes the First Amendment.
MONTANARO: Yeah.
PFEIFFER: Is there an argument that we don't want to curtail speech too much, of course?
MONTANARO: Yeah, of course. I mean, you know, that - there are those who argue that trying to regulate the truth on cable and the internet would open up, really, a Pandora's box, that the First Amendment is one of the things that makes America great and that they certainly don't want the government deciding what's true or not. Plus, there's always reputational consequences. You know, people can judge for themselves what's a good source of information or not, you know? But others really argue that that notion is outdated, especially with the amount of conspiracy that's being believed, we've seen, over the last several years.
And of course, the First Amendment has its limits. You can't defame or libel somebody. And that's something we're seeing play out with this Dominion lawsuit, for example. But, you know, that's a company that says it was harmed, you know, and the recourse for something as broad as damaging democracy, that's a much tougher problem. And we've been seeing that play out, certainly, and it's much more difficult to figure out.
PFEIFFER: NPR's Domenico Montanaro. Thank you.
MONTANARO: You're welcome. Transcript provided by NPR, Copyright NPR.
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