Black Friday

The human brain has to really fight the lure of a discount. Companies know this and use many tricks to push our buttons. But there's a way to outsmart them.

Americans say Black Friday is overhyped, but nearly 1 in 5 still plan to do most of their shopping then. This holiday season is expected to break shopping records.

Longer Black Friday sale windows give companies more chances to win potential business, but it also affords consumers the ability to shop around, experts say.

From hiking local trails to studying black holes, some Americans are finding creative ways to mark the country's busiest shopping day without spending a dime.

More than 60% of shoppers say the economy is affecting their holiday plans. Many say they'll be more selective in their purchases, going for cheaper goods and less expensive stores.