cereal

A bowl of tsampa flour pictured with other dishes in a typical Tibetan lunch. Counterclockwise from left: potatoes in turmeric and cumin; liangfen; mung bean jelly and spring onions with cilantro, triple-fried in red chili pepper; and black tea. To make <

Tsampa: The Tibetan Cereal That Helped Spark An Uprising

7:00am June 23, 2019

by Susie Neilson

This roasted barley flour has been a Tibetan staple for centuries. When China annexed Tibet in the 1950s, tsampa became a rallying point for the resistance. But will it catch on in America?

Kellogg's Honey Smacks cereal has been recalled in association with a recent salmonella outbreak.

Health & Safety

Kellogg's Honey Smacks Recalled Amid Salmonella Outbreak Investigation

5:09pm June 15, 2018

by Cameron Jenkins

The Kellogg's Company is playing it safe by encouraging consumers and retailers to get rid of potentially contaminated boxes of cereal.

Books
Arts

How The 'Battling' Kellogg Brothers Revolutionized American Breakfast

4:38pm August 08, 2017

by Terry Gross

A century ago, two brothers took the world by storm with their mass-produced boxed cereal. Medical historian Howard Markel chronicles the contentious relationship between the creators of Corn Flakes.

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Various cereal options available at Kellogg's NYC cereal bar. The restaurant encourages experimentation, part of the company's strategy to challenge the conception of cereal as being only a breakfast food.

Crunch Time: Can A Hip New Cereal Bar Help Kellogg's Revive Soggy Sales?

11:55am July 12, 2016

by Tanya Basu

Kellogg's has opened a cereal bar near New York City's Times Square. It's part of a strategy to energize a sagging cereal business by tapping into nostalgia while creating a refined dining experience.

HefeWheaties is a new beer from Fulton, which collaborated on the brew with another Minneapolis company, General Mills.

National

Wheaties Beer Is Unveiled: It's A Hefeweizen (Duh)

1:56pm August 13, 2015

by Bill Chappell

For years, the Wheaties slogan — "breakfast of champions" — has been invoked by beer lovers who pop open an adult beverage before noon. Now the company's putting its name on a beer.

Brace yourself, leprechaun: General Mills wants to ditch the artificial colorings and flavorings in your Lucky Charms.

Sans Artificial: General Mills Scrambles To Reformulate Lucky Charms

3:58pm June 22, 2015

by Allison Aubrey

The company has pledged to ditch artificial colorings and flavorings from all of its cereals by the end of 2016. But those iconic rainbow-colored marshmallow charms might take longer to revamp.

Marketers Turn To Memories Of Sweeter Times To Sell Cereal

12:46am February 05, 2015

by NPR Staff

The taste of foods from our childhood can trigger intense emotional reactions. Thanks to the power of food nostalgia, General Mills is bringing back the sugary cereal French Toast Crunch.

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