Chinese economy

Economy

China's luxury liquor indicator

8:50pm July 15, 2024

If you regularly listen to The Indicator, you know China's economy is not doing great. Over the last few years, indicators like unemployment and local debt are up, and consumption and property sales are down.

There is one big indicator that's been a bellwether for China's economy ... booze. One specific kind: Baijiu.

In today's episode, a quick history on baijiu and how the liquor is a potent symbol for consumer confidence in China.

Related Episodes:
China's weakening economy in two Indicators
The Beigie Awards: China Edition

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