Pat Brown was a renowned biomedical researcher. But he left that to tackle what he saw as the biggest problem facing Earth: animal agriculture. His solution: a veggie burger so beef-like it bleeds.
A handful of chefs and food companies are experimenting with fish-like alternatives to seafood. But the market is still a few steps behind plant-based products for meat and dairy.
Investors like Gates are betting that our planet can't sustain the current rate of growth in animal-based foods for too much longer. Products like Beyond Eggs, a plant-based substitute, are designed to fill the void.