Intellectual property

You can't spell Olympics without IP

The International Olympic Committee has developed a reputation over the years for stringently enforcing its trademarks during the summer games. It has good reason to, with brands like Coca-Cola and Visa paying top dollar for exclusive sponsorship rights. Today on the show, the lengths the IOC will go to protect its trademarks and how smaller brands try to avoid their dragnet.

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AI Tupac and the murky legality of digital necromancy

With a few clicks of AI software, anyone can conjure the voice or visual likeness of a dead celebrity — or really anyone. This new world has opened up a bunch of new legal questions about the rights of people and their heirs to control digital replicas of themselves. Today on the show, how a Drake diss track featuring the voice of Tupac made it into the Congressional record, and how it may lead to more regulation of AI.

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For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org.

Music by
Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter.