Linda Wertheimer

National

NPR founding mother Linda Wertheimer is retiring. Read her bittersweet goodbye note

10:16am February 07, 2024

"At our first staff meeting there were no chairs (or tables) but there were eager people with lots of plans sitting on the floor and I was one of them," Wertheimer writes.

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In 1972, NPR invited listeners to write ads for stuff money can't buy. We're doing it again this year. But first, to jog your thinking, here are a few examples of the more, well, unique ads back then, including one sung by a toddler about firetrucks.

Arts

Ads For Nicer Living: The Oddball Gems About What Brightens Our Lives

3:44pm January 05, 2017

by Colin Dwyer

In 1972, NPR invited listeners to write ads for stuff money can't buy. We're doing it again this year. But first, to jog your thinking, here are a few examples of the more, well, unique ads back then.

In 1972, NPR invited listeners to write ads for things that brighten everyday life, like clouds and taking a walk. It was so nice, we're doing it twice: Submit your best ad and it might get produced.

Arts

Ads For Nicer Living: Make Your Pitch For What Makes Life Better

6:36pm December 15, 2016

by Camila Domonoske

In 1972, NPR invited listeners to write ads for things that brighten everyday life, like clouds and love letters. It was so nice, we're doing it twice: Submit your best ad and it might get produced.

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