marketing

Photo Illustrations Of Listed Companies Ahead Of Earnings

Duolingo's owl mascot is alive after all. What did it gain from faking his death?

2:06pm February 26, 2025

Duolingo's mascot faked his death to get users to do their daily lessons, and attention from pop star Dua Lipa. Here's how he masterminded it — and why one expert sees the campaign as a success.

RIP Duo, the Duolingo owl. Why would the company kill its own mascot?

12:48pm February 13, 2025

Duo was fatally hit by a Tesla Cybertruck, the language-learning company announced this week. The snarky owl has been the face of Duolingo for over a decade. Why his sudden demise, and what's next?

Saweetie speaks at Sprite's Live from the Label Virtual Concert Series in Los Angeles. The best-selling rapper recently became the latest celebrity to have her own branded meal at McDonald's.

As Brands Reach For Diverse Customers, McDonald's Launches A Saweetie Celebrity Meal

8:00am August 14, 2021

by Jonathan Franklin

Big companies are becoming more inclusive and featuring more Blacks and other minorities in their ads and marketing materials as a way to take a stand against racism, analysts say.

Clean beauty products are key players in the rapidly growing market for skincare, which is projected to reach $181 billion by 2025.

'Clean' Beauty Products Are A Marketing Triumph

4:10pm July 12, 2021

by Savannah Sicurella

Clean skin care is now a billion-dollar industry. But it's a murky label — any brand can claim its product is clean, regardless of the ingredients used in its formulas.

Business

North Carolina Sues E-Cigarette Maker Juul Over Marketing

9:01am May 16, 2019

by Amanda Morris, Associated Press

Greensboro Is eBay's New Site For 'Retail Revival' Initiative

4:10pm February 06, 2019

by Bethany Chafin

The city of Greensboro is entering into a new partnership with eBay, and the goal is to help local businesses reach new customers around the world.

The cover of a 1933 cookbook, Crisco Recipes For The Jewish Housewife, produced by Crisco's parent company Procter & Gamble, to promote the vegetable-based oil to the new wave of Jewish immigrants.

National

How A Corporation Convinced American Jews To Reach For Crisco

7:53am December 02, 2018

by Deena Prichep

On Hanukkah, many Jews fry potato pancakes called latkes in oil or maybe schmaltz. But a century ago, one company saw an opportunity to make the Jewish fat of choice truly American: Crisco.

Johnnie Walker is launching Johnnie Walker Black Label The Jane Walker Edition, just in time for Women's History Month.

Do Ladies Need Their Own Scotch?

5:29pm February 28, 2018

In a play on signature top-hatted man on Johnnie Walker scotch bottles, the company introduced the Jane Walker Edition. It's the latest example of seemingly gender-neutral products marketed to women.

Queue Listen Now

Though California has surpassed Wisconsin as the nation's largest producer of milk, Wisconsin still produces the most cheese.

National

Is Wisconsin Still 'America's Dairyland' Or Does It Need A New Slogan?

11:16pm November 01, 2017

by Hope Kirwan

Wisconsin has always been proud of its dairy industry, even branding itself "America's Dairyland." But some say the state's agricultural image is outdated, and want a more progressive slogan.

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Lori Wallace says it's frustrating to constantly hear messages in ads for hospitals that imply her cancer would go away if she were just more positive and tried harder.

The Painful Side Of Positive Health Care Marketing

5:54pm October 08, 2017

by Sam Harnett

There are lots of "you can beat it" messages out there for cancer patients. For some, the positive spin feels insulting. The Food and Drug Administration doesn't regulate hospital ads.