The community maintains a low profile, given sensitivities in the region. Since the Israel-United Arab Emirates peace deal was announced, it has scrambled to accommodate a rush of Jewish visitors.
Ultra-Orthodox Jewish women who have left or are trying to leave the faith often confront long-drawn out child custody battles over their decision to no longer practice their religion.
Chabad-Lubavitch Jews don't watch TV, but they'll often appear on on local news across the U.S. during holidays. Their goal: to share recipes, promote Jewish observance and educate the general public.
Some women in Israel's ultra-Orthodox community are pressing for greater rights in confrontations playing out at places including a radio station and the most important site for Jewish prayer.
Even in this month's 90-degree heat, ultra-Orthodox Jews stay loyal to their traditional attire: heavy, long skirts for women and dark suits and fedoras for men. Air conditioning helps.