A Marvel deal with SiriusXM and Pandora marks a deeper investment by the companies to claim a stake in the growing realm of podcasting, now on pace to become a $1 billion industry.
The deal for the satellite radio giant to take over Pandora is expected to close in the first quarter of 2019. Last year, SiriusXM invested $480 million in Pandora.
The music streaming company is making a play for artists' goodwill, announcing a new service that gives musicians access to data on who is listening to their music, when and where.