Pepsi

Michael Jackson appears at a news conference in New York in 1992, where it was announced that a marketing agreement had been struck between Jackson and Pepsi-Cola International.

Using Black Celebrities To Push Pop, Pudding And Politics

1:06pm September 08, 2017

by Gene Demby

In the 1960s, Tom Burrell helped change advertising by convincing agencies to tailor their pitches to black consumers, but he also saw his marketing work as part of a larger social project.

Black-and white-keffiyeh like the one pictured above, have been long associated with Yasser Arafat and the Palestinian resistance. This week, fast-fashion Brit emporium Top Shop, used similar fabric for a "scarf playsuit."

National

This Week In Race: Pepsi Challenged; Appropriation Nation; Black Twitter Explained

4:31am April 07, 2017

by Karen Grigsby Bates

California's Senate votes to limit the cooperation police can give immigration authorities, while research shows fear of deportation can make people sick. And, Pepsi's unity message backfires.

In Pepsi's new ad, model Kendall Jenner joins a protest march and hands a soda to a police officer. Following a widespread backlash, the company announced on Wednesday that it would halt a wider rollout of the video.

National

After Uproar, Pepsi Halts Rollout Of Controversial Protest-Themed Ad

7:11pm April 05, 2017

by Laurel Wamsley

Pepsi said it was trying to project a message of unity with its ad set at a protest, starring Kendall Jenner. But on Wednesday the company apologized, saying it had missed the mark.

A woman walks past an ad for Coca-Cola in Bamako, the capital of the Republic of Mali.

I'd Like To Buy The Emerging World A Coke

4:13pm May 20, 2015

by Marc Silver

The Mad Men finale featured the classic jingle: "I'd like to buy the world a Coke," sung by a globally diverse group. Today, the global market is more important than ever to Big Soda.

Pepsi was the first American consumer product to be manufactured and sold in the former Soviet Union. In 1991, Russians could buy the soda for 20 kopeks, about 10 cents.

What Pepsi Can Teach Us About Soft (Drink) Power In Russia

9:09pm March 10, 2014

by Sonari Glinton

The soft drink giant is one of the few big U.S. firms with major investments in Russia. And the reasons why say a lot about why the U.S. has less leverage in Russia than it might like.

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PepsiCo's product line ranges from salty chips and its sugary namesake drink to more healthful fare like hummus and yogurt. In 2010, the company announced plans to cut sugar, fat and sodium in its products to address health and nutrition concerns.

Health & Safety

How One Man Tried To Slim Down Big Soda From The Inside

8:42am January 31, 2013

by Dan Charles

Public health expert Derek Yach surprised nutrition advocates when he joined PepsiCo six years ago. He got the company to cut salt, sugar and fat from some popular products like chips and soda. But critics say he did more harm than good.

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