purple

Specifically, "Ultra Violet" is the "provocative and thoughtful" hue for 2018, Pantone says. What does it mean? Maybe mystery or royalty ... or, perhaps, high odds of fiery destruction.

"Val Blue" is the first new variety bred at the Potato Research Institute since 2005. And though vibrant, unique types are popular elsewhere, they're still a hard sell in this potato-loving nation.