social influence

The Federal Trade Commission released rules on when and how social media influencers should disclose ads.

National

FTC Issues Rules For Disclosure Of Ads By Social Media Influencers

6:06pm November 05, 2019

by Paolo Zialcita

The consumer watchdog agency is trying to protect users from deceptive ads on social media. The influencer market on Instagram is expected to reach more than $2.5 billion in 2020.

The Instagram app is seen on a phone screen.

Economy

Instagram Advertising: Do You Know It, When You See It?

5:40pm June 24, 2019

by Jasmine Garsd

"Micro-influencers" work with big companies to sell products on social media. Consumer groups are increasingly concerned that many posts on Instagram and platforms aren't clearly marked as ads.

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