Super Bowl ads played it safe, but there were still some winners
Celebrities from Beyoncé to Arnold Schwarzenegger sold products with a wink.
Super Bowl ads
Super Bowl commercials, from Adam Driver(s) to M&M candies; the hits and the misses
Advertisers spent up to $7 million for every 30 seconds of airtime during Super Bowl LVII. Here's a sampling of what worked – and didn't – in the most expensive ad showcase on American television.
Super Bowl Ads 2020: Strange, Serious, Smaaht, And So Very Expensive
Commercials cost as much as $5.6 million per 30 seconds this year. Here's how some of America's largest corporations (and Michael Bloomberg and Donald Trump) spent their money.
Super Bowl LIV: What To Expect When The Chiefs And 49ers Square Off
The Kansas City Chiefs are headed to the Super Bowl for the first time in 50 years, hoping their star quarterback, Patrick Mahomes, can get the best of San Francisco's dominant defense.
Budweiser's Super Bowl Ad And The Great Debate Over What It Means To Be An American
Despite taking some historical liberties, Bud's new ad about its founder gets some things right — like the hostility toward new immigrants and suspicion of their un-American ways (like drinking).
Super Bowl Ads Past And Present: How Do They Stack Up?
Analysts say the Super Bowl ads this year are funnier and more star-studded than in the past.
Ad Fumble: GoDaddy Pulls Super Bowl Puppy Commercial Amid Outrage
In the ad, the lost puppy returns home only to find that his owners have sold him using a website made with GoDaddy. Its an apparent parody of the latest Budweiser Super Bowl commercial.