This new sound became "trendy" in Great Britain. The mainstream media lapped it, and Billboard declared "British Asian Scene on Brink of Mainstream," as it tried to normalize the movement.
The Scottish multi-instrumentalist and songwriter, one of this year's SXSW breakout artists, returns with a video to match the inventiveness of her performances.
Spotify has long evangelized free listening as a way to pull users in to paying for its service. The music industry's patience with the strategy seems to have run out.