NBA Jerseys Can Bear Advertising Logos, League Says
Starting in 2017, NBA players will see two new logos on their jerseys: one from Nike, and another from corporate sponsors that make deals with each team.
advertising
'Most Interesting Man In The World' Raises His Glass For Last Time
He doesn't always shoot beer commercials ... at least, not anymore. After a final ad sending Jonathan Goldsmith on a one-way trip to Mars, Dos Equis will replace him with a new star, Ad Age reports.
Using Billboards, Company Will Collect Personal Information To Help Advertisers
Clear Channel Outdoor — one of the largest outdoor advertising companies in the U.S. — will now use billboards to map real-world habits and behaviors from nearby consumers.
Like It Or Not, Political Campaigns Are Using Facebook To Target You
If you're seeing a political ad in your Facebook feed, there's probably a very specific reason that candidate is interested in you.
Cavaliers' Playoff Video Is Called 'Tone-Deaf,' 'Awful'
The video, which was shown at the Quicken Loans Arena, is a spoof of a United HealthCare ad, but critics said it poked fun at domestic violence.
Marvel's New Hero Wants To Save The World — And The Citrus Industry
Captain Citrus was sponsored by Florida's orange growers, whose profits are being hurt by disease and declining consumer demand for orange juice. They hope the comic character will boost sales.
In Cities Across Texas, Activists Battle Billboard Companies
Nearly 50 years ago, a fight between billboards and natural beauty played out on the national stage. Now the struggle has moved to the states — like Texas, where activists face off with corporations.
How Well Does A Drug Work? Look Beyond The Fine Print
A husband and wife who are doctors have been working on fact boxes for drugs that, like nutrition labels for foods, would more concisely convey a medicine's benefits and risks.
Speak Up! Advertisers Want You To Talk With New Apps
Advertisers want to hear what you have to say, and many are about to roll out new kinds of ads you can actually have a conversation with. Marketers are hoping to leverage the power of voice and the kinds of technologies that power Apple's Siri to start selling us all sorts of things.