The doll is very popular. But an Indian version of a dark-haired, sari-clad Barbie was not a big seller. And one woman has written a poem about what it felt like to grow up unable to afford a Barbie.
The Barbie movie is being celebrated (and slammed) as a feminist film, with its themes of female empowerment and critiques of the patriarchy. Can the same be said for the doll at the center of it?
It's not every day that an exuberant comedy about a Mattel doll goes head-to-head with a brooding drama about the father of the atomic bomb, but critic Justin Chang says both films deliver.
Based on one of America's most emblematic pieces of intellectual property, Greta Gerwig's Barbie was never going to be just a movie, because Barbie was never just a doll.
Warner Bros. and Mattel set out to create a movie marketing machine — including more than 100 brand collabs and viral social media campaigns — to build excitement for the film's July 21 release.
The company has been moving to diversify its doll collection. It has so far made other Barbie and Ken dolls with wheelchairs, vitiligo, hearing aids, and prosthetic limbs.