Business

Is The Internet Domain Land Rush A Land Rush At All?

Domain names are the real estate of the Internet, and they are bought and sold every day. But until recently, space in the cyber real estate market has been cramped. But soon there's going to be a lot more than .coms out there, and a lot of companies are bidding huge amounts to get the new Internet addresses.

Publishing Magazines For An 'Ambidextrous' Generation

The American Reader is a year old. The monthly literary journal is online and in print, but co-founder Uzoamaka Maduka says "it's all one magazine." The publication's staff has faith that readers want "deeper engagement" and strong editing, and they're hoping the free online content will entice their audience to pay for more.

Advertisers Try To Grab Online Eyes

A survey this week shows that YouTube and Netflix now make up half of all data North Americans consume on fixed networks, like those at home or at work. Guest host Don Gonyea talks with Mike Shields, digital editor of Adweek, about the ways that advertisers are changing how they present products to cater to online videos.