How Much Is NPR's Brand Worth? $400 Million!*
The value of a brand doesn't include anything physical. It's just the name of the company — and all of the customer loyalty attached to that name.
Business
Brick-And-Mortar Bookstores Play The Print Card Against Amazon
When Amazon revamped its publishing wing, a lot of booksellers said enough is enough: They refused to stock Amazon Publishing's books, and Barnes & Noble followed suit. Now, with the departure of a star talent and some book releases that fell flat, many say Amazon Publishing may in trouble.
A Diagram Of HealthCare.gov, Based On The People Who Built It
We used the testimonies of the biggest contractors involved with the HealthCare.gov application system to create this guide to how the site's various parts work together, and how the complex system for registering you for health insurance is supposed to work.
Etsy's New Policy Means Some Items Are 'Handmade In Spirit'
Online marketplace Etsy is a hive for creative vendors selling handmade goods. But the site recently said it will allow sellers to outsource their manufacturing. Some vendors with growing businesses are delighted at this news; others feel Etsy is abandoning its small enterprises.
Who Has The Right To Know Where Your Phone Has Been?
Law enforcement agencies across the country subpoena cellphone location data regularly. But civil liberties groups hope a series of state-level legal victories will usher in stronger protections for that often-revealing digital information.
For Obamacare To Work, It's Not Just About The Numbers
Relatively few people have enrolled in new health insurance plans since the Affordable Care Act exchanges launched this month. But some health care experts say it's early days yet — and that getting the right proportion of healthy, young new enrollees is just as important as how quickly people sign up.
Moving In With Manufacturers, Amazon Delivers A New Approach
Amazon has been quietly making inroads into a new approach to retail, partnering with manufacturers to ship products directly from the warehouse to consumers, essentially taking out the middle man. The online retailing giant's move comes as it and its competitors experiment with faster delivery.
JPMorgan To Front Customers If Federal Shutdown Drags On
JPMorgan Chase says it will cover Social Security and Welfare payments for its customers if the government goes into default or the shutdown continues. The bank would almost certainly get its money back once Congress comes to an agreement.
A Company's Tweets Can Help Make It Creditworthy
Banks use credit scores and similar metrics to assess creditworthiness. A company called Kabbage that lends working capital to small businesses does some of that but also relies on unconventional measures, using real-time data from things like UPS shipments, eBay, Facebook and Twitter.
One Roof, Many Generations: Redefining The Single-Family Home
Homebuilders are finding there's a post-recession demand for bigger houses, and it's partly thanks to boomerang kids who can't find jobs and aging parents who can't afford to live alone anymore.