Gianni Infantino says the organization should be creative and not just copy what the men's World Cup is doing. The contest is now held every four years.
"After all these years watching every match on TV, I'm going to be able to experience everything in person," said Raha Purbakhsh, one of 3,500 women who bought tickets to Thursday's game.
This is the first time the World Cup has used video replay to make official calls. Some say it has made for a cleaner game, but soccer purists claim it's ruined the event.
It was supposed to be a simple exhibition soccer game Saturday in Jerusalem. But after Argentina cancelled it, the would-be friendly has instead become the centerpiece of some international hostility.
FIFA says its website is the "only official and legitimate" way to get the tickets. But the World Cup final is a hot ticket on ticket reseller Viagogo's site, costing up to nearly $14,100.