lyft

While Uber and Lyft both fight in courts to keep their workers as independent contractors, new ride-hailing startup Juno is moving to offer full employee status and other benefits.

They increasingly are relying on ride-hailing services, more than car rentals or taxis, according to new data. Analysts say the car rental firms need to catch up, with more convenient features.

The image of each company plays into their relationships not only with passengers but drivers as well. And competition is so great that Uber sent covert operatives into Lyft cars, to recruit drivers.

As part of a new partnership, the two companies also announced that they're rolling out a service for the human drivers of today to rent vehicles, rather than use their own.

A researcher says startups Uber and Lyft aren't really ridesharing services. An emerging set of services being tested promises to be more about sharing and less about being like taxis.