TikTok has flipped the script on the music industry, and everyone from artists to analysts and even marketing bosses at the top labels are trying to catch up.
Waterslide, Diving Board, Ladder To The Sky is filled with ruthless self-interrogation and existential fear; rather than suggesting easy solutions, these songs offer space to try to figure it all out.
Roach's album was recently named to the National Recording Registry, a roster of works deemed culturally, historically or aesthetically significant; We Insist! scores in all three categories.